Director, Ad Operations & Media Activation
Director, Ad Operations & Media Activation
Reports to: SVP, Digital Operations
Location: Fully Remote (U.S.)
Compensation: $140,000–$160,000 base (target $150k), plus annual performance bonus
Company Overview
Beasley Media Group is a leading multimedia company operating radio stations and digital properties across major U.S. markets. Our Digital Operations team manages 200+ million monthly audio impressions, 21+ million display impressions, and growing OTT/CTV, DOOH, and geofencing inventory. We're building a best-in-class programmatic activation and ad operations function to drive performance and scale across all digital channels.
Role Overview
The Director, Ad Operations & Media Activation leads an 8+ person activation team responsible for trafficking, pacing, fulfillment, and optimization across multiple DSPs and ad platforms. This is a systems-and-execution leader who owns the "how" of digital campaign delivery—ensuring accurate setup, on-time launches, proper pacing, and performance optimization across display, streaming audio, OTT/CTV, DOOH, and geofencing campaigns. You'll build processes, scale the team, and partner cross-functionally with Client Success, Sales, Product, and Technology.
Key Responsibilities
Team Leadership & Development
Hire, manage, and develop an ad operations activation team of 8+ specialists across multiple digital channels
Lead workforce planning, onboarding, and ongoing training to scale the team as volume and channels grow
Build a culture of operational excellence, accountability, and collaboration
Campaign Activation & Trafficking
Own day-to-day activation, trafficking, and QA processes across platforms including Madhive, Google Ad Manager, Triton, and other DSPs
Design and enforce best-practice workflows, SLAs, and QA standards for campaign setup, targeting, creative validation, and launch
Act as internal subject-matter expert for programmatic activation across display, audio, OTT/CTV, DOOH, and geo-based campaigns
Pacing & Fulfillment Management
Oversee pacing and fulfillment across all active campaigns, ensuring delivery aligns with client goals and internal revenue targets
Develop and refine pacing methodologies (rules, thresholds, alerting, playbooks) to minimize under-delivery, over-delivery, and makegood exposure
Monitor campaign performance and delivery trends, surfacing risks early and directing optimization moves
Process & Systems Optimization
Establish and maintain documentation, runbooks, and training materials for activation processes and platform-specific best practices
Define, track, and report on operational KPIs (pacing health, fulfillment rate, error/revision rates, launch times, performance benchmarks)
Collaborate with Product and Technology to evaluate, implement, and integrate new ad tech tools and features
Cross-Functional Collaboration
Partner closely with Client Success/Account Management to translate insertion orders and strategies into accurate platform setups
Work with Sales and Finance on revenue forecasting, delivery projections, and reconciliation
Collaborate with Product and Technology on platform integration, feature adoption, and process automation
Qualifications
Required:
7–10+ years of digital advertising experience with significant time in ad operations, programmatic activation, or trafficking
3–5+ years managing teams (hiring, developing, and scaling operations or activation teams)
Hands-on experience activating and optimizing campaigns across multiple DSPs and platforms (Madhive, Google Ad Manager, Triton, or comparable systems)
Demonstrated expertise managing pacing, delivery, and fulfillment at scale
Strong understanding of cross-channel digital media: display, geofencing, streaming audio, OTT/CTV, DOOH
Comfortable working with data to diagnose pacing/performance issues and drive operational improvements
Excellent communication skills—able to translate technical/operational detail for non-technical stakeholders
Highly organized, process-oriented, able to design and enforce workflows in fast-moving environments
Preferred:
Experience in a publisher, media company, or performance-driven digital environment
Background building or refining pacing and fulfillment methodologies
Familiarity with ad tech integrations, APIs, and reporting platforms
Understanding of audio streaming platforms (Triton, AdsWizz, etc.) and CTV/OTT DSPs (Madhive, The Trade Desk, etc.)
Why Join Beasley Digital Operations?
Lead a growing, high-impact team in a critical operational role
Work with cutting-edge programmatic platforms across emerging channels (OTT/CTV, DOOH, geofencing)
Fully remote flexibility with a collaborative, data-driven team culture
Competitive compensation ($150k base target + bonus) and benefits
Direct reporting line to SVP of Digital Operations with high visibility and strategic influence
Beasley Media Group, LLC is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.