Digital Account Executive - Automotive Sector
Detroit, MI
Full Time
Mid Level
Core Responsibility: The Automotive Digital Account Executive is a specialized sales position focused exclusively on serving automotive manufacturers, dealers, suppliers, and related businesses in the Detroit metropolitan area. You'll leverage deep automotive industry knowledge to build relationships with decision-makers and sell BBGI's integrated marketing solutions that address the unique challenges facing automotive brands and dealerships in today's competitive landscape.
Requirements:
Presenting and Selling
Requirements:
- Motivated, enthusiastic self-starter with proven ability to navigate complex automotive industry sales cycles
- Deep understanding of the Detroit automotive ecosystem, including manufacturer structure, dealer networks, and supplier relationships
- Excellent oral and written communication skills with ability to speak credibly to automotive executives and marketing teams
- Strong negotiator familiar with automotive marketing budgets and seasonal buying patterns
- Detail-oriented with ability to manage multiple automotive clients simultaneously
- Valid driver's license and willingness to attend automotive industry events and auto shows
Presenting and Selling
- Maintain and expand relationships with existing automotive accounts including OEMs, tier-one suppliers, and dealer groups
- Develop new business within automotive sector, targeting manufacturers, electric vehicle startups, aftermarket companies, and multi-location dealerships
- Build strategic relationships with automotive marketing directors, dealer principals, and advertising agencies specializing in automotive
- Create customized marketing programs addressing automotive-specific needs: new model launches, seasonal sales events, service department promotion, and brand positioning
- Solicit investment for broadcast campaigns, digital advertising, streaming audio, dealership event sponsorships, and automotive lifestyle content integration
- Maintain organized sales process covering: competitive automotive market analysis, consumer purchase journey insights, dealer foot traffic goals, and manufacturer co-op opportunities
- Identify and penetrate new automotive categories including EV charging networks, automotive technology companies, and mobility services
- Research automotive industry trends including EV adoption, autonomous vehicle development, supply chain issues, and changing consumer preferences
- Prepare for sales calls by understanding each client's position in the automotive ecosystem, recent product launches, and market share challenges
- Know dealership target demographics, manufacturer incentive programs, and seasonal buying patterns
- Stay current on automotive advertising regulations and manufacturer advertising fund (MAF) requirements
- Meet or exceed monthly, quarterly, and annual revenue targets for automotive category
- Maximize share of automotive advertising spend in Detroit market across all BBGI platforms
- Communicate regularly with automotive clients regarding campaign performance, auto show presence, and seasonal promotion opportunities
- Serve as primary liaison ensuring superior service for product launch campaigns and time-sensitive dealer promotions
- Develop relationships with OEM regional marketing teams, dealer advertising associations, and automotive agency holding companies
- Coordinate coverage of Detroit Auto Show, Woodward Dream Cruise, and other major automotive events
- Master BBGI's automotive-specific solutions including drive-time programming, test drive event integration, and dealer locator advertising
- Understand automotive consumer journey from awareness through purchase and service retention
- Leverage qualitative data on car buyer demographics and psychographics in Detroit market
- Stay current on competitor automotive advertising strategies across radio, digital, and experiential channels
- Understand manufacturer tier programs and co-op advertising opportunities
- Maintain detailed records of automotive accounts including buy cycles, decision-maker contacts, and tier funding availability
- Track automotive industry calendar including model year launches, sales events, and trade shows
- Provide regular reporting on automotive category performance and competitive intelligence
- Effectively utilize CRM to manage complex multi-stakeholder automotive accounts
- Provide weekly updates on automotive sector activity, competitive moves, and market opportunities
- Collaborate with programming team on automotive-relevant content opportunities
- Participate in automotive industry networking events, dealer associations, and marketing conferences
- Support automotive client promotions including test drive events, auto show activations, and dealership grand openings
- 3+ years of media sales or automotive marketing experience
- Existing relationships within Detroit automotive community
- Understanding of automotive retail operations and manufacturer-dealer dynamics
- Familiarity with automotive marketing metrics (showroom traffic, lead generation, service retention)
Tp apply, please send your resume to [email protected]
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